Foundation of the Concept

The founder of isolated media discovered his diversified capabilities, while studying at National College of Arts, in 1994.

His strength of belief, honesty and attitude to go deep in the roots of subjects, brought him to face various challenges of the market, commercial and social norms and the most important fact that the concept; “Made in Pakistan,” was not established in media and communication design.

He then realized that Pakistan needed exemplary individuals to hold the dignity of Allama iqbal’s dream and Quaid-e-Azam’s establishment. This very realization transformed his career to a life time mission statement based on the verse from the poem of Allama Iqbal.

 

“Ay Tair-E-Lahooti, Uss Rizq Say Mout Achi  
Jis Rizq Say Aati Ho, Parwaz Main Kotahi”

Initially, it was criticized by people and it was thought that it was impossible to incorporate such a philosophy with business - a field that highly depends on the choice of target audience. He observed that the business industry was not ready to invest their time and money in thoughtful strategy of branding.

A unique concept requires practice and solid results in order to achieve establishment. Hence it was decided not to launch the company until the concept achieves proportionate results.

Today Isolated Media inherits the grit of its founder. It took 16 years of practice to achieve solid results, which formed the experience folio of the company.